/, Public Relations/Is your business the best-kept secret in the industry? Why you need Public Relations

Is your business the best-kept secret in the industry? Why you need Public Relations

By | 2018-04-25T08:34:01+00:00 April 18th, 2018|Blog, Public Relations|0 Comments

Is your business the best-kept secret in the industry? Why you need Public Relations

If your business is the best-kept secret in the industry, you want to get the word out there to the people who matter.

That’s why Public Relations is your best friend.

A cohesive and strategic Public Relations campaign is a must if you want your business to grow.

In the words of Bill Gated, “If I only had a dollar to spend on my Marketing Budget I’d spend it on PR.”

I couldn’t agree more with Bill.

I’ve had clients who have completely turned their business around through PR. That’s the power of free publicity,

What can Public Relations do for you?

Tell your story

Every organization has amazing stories to tell. However, when there is no one talking about your business, no one will know how fabulous you are.

PR can get your story out there, in front of the people that matter. And it can shine a positive light on your business.

Best of all you can tell your story the way you want to.

Find newsworthy media angles

We help you find angles that the media will want to know about.

Are you holding a charity event? Launching a new product? Writing a book? Are you running a course or program that will help others? Have you developed a product that everyone needs? This is newsworthy to your audience.

Painting your office a fabulous new shade of green, while exciting for you, is not news.

So will be upfront and honest with you, even if it means telling you that green was so last year.

Promote your product

PR is one of the best ways promote or to launch new products, or re-launch older products. If your product is ‘must-have’, new to the market or can change lives this is all newsworthy and there’s a good chance it will be picked up by the media, with the end goal of increasing sales.

Company Positioning

Let the media know about your company news. Has your company won an award? Is your business involved in community activities?

Has your company reached a milestone, published an article, written a book, organized an event? Everything positive your company does can help position your business favourably.

Raise your business profile

If you want to be known as an expert in your field and be called upon for interviews or expert comment, you need to build your credibility and bring your expertise and knowledge into the limelight.

That’s exactly what we do every day.

Any good PR worth their salt will put you in front of the media through a number of avenues including print media, television, radio, online and social media to share your expertise.

This helps to raise your profile and position you as an expert in your industry.

Give you credibility

A successful Public Relations campaign will make your business stand out, creating a positive perception of your brand to the media and to the public.

It’s different, and in my opinion, better than advertising as when recommended by a journalist or editor, your product/service and business will gain much more credibility.

I know for myself it’s much more personal and enticing to purchase something on a journo’s or influencer’s ‘must-have’ list, than it is from an ad.

More bang for your buck

Advertising can cost a fortune and completely break your budget.

PR costs much less, and the benefits much more substantial and you reap more rewards.

One good media placement can lead to a significant increase in sales and create fabulous brand awareness.

That’s what every business needs.

Crisis communication

Hopefully it will never happen but if something does go wrong, you need to get on to it immediately. This is where Public Relations is vital.

Your Public Relations consultant will reach out to the media on your behalf and get the situation under control.

Your Public Relations consultant will get the situation under control. They will either speak on your behalf or arrange for you to speak with the media yourself, especially if it is an extremely negative issue. Your PR consultant is there for you to lean on, to support and advise you during a time of crisis.

So if you want in on the action and are looking for quality PR that gets proven results, contact me for a free phone consultation.

About the Author:

Jane Keighley is a former journalist and Director of Jake Public Relations. Jane has helped her clients gain hundreds of thousands of dollars in free publicity. She works across the fields of health and fitness, beauty, people and places, lifestyle and travel. So if you’re ready to set the world on fire Jane can show you how. The PR world is your oyster.

Leave A Comment